Sixteen weeks. Twenty-two emails. Flares, Beehives and Bananarama - how we promoted the inaugural Vintage Festival at Goodwood.
For those not in the know, Vintage Festival is an authentic celebration of the music, fashion, art, design, film and food of the 20s, 30s ,40s, 50s, 60s, 70s and 80s.
Working alongside Wayne Hemmingway, the Vintage curators and Goodwood team our brief was to capture the energy and style from these decades of British culture, stiring them into the great Vintage melting pot and creating bold, beautiful and engaging emails that would stand apart in recipients inboxes.
And engage they most certainly did - driving crucial first-year ticket sales and receiving great feedback for their look and feel.
Over 50,000 people came to party, the majority ‘dressed to the nines’. Vintage 2010 dominated the media coverage of summer events and dominated the nominations at the 2010 Festival Awards, walking away with the Best New Festival category.