'Big boobs' and 'overlooked' - two words you might not associate. Discover how we delivered a fashion brand that's making a big impression.
In 2012 Dragon's Den entrepreneur Nikki Hesford identified a gap in the market. Fitted fashion for 17-34 year old girls with bigger boobs - a demographic largely overlooked by many high street retailers.
We've helped Nikki create Made In Preston - a UK-based fashion manufacturer providing 'fitted fashion for bigger boobs'. We launched in early 2013, and the range now includes knock-out party dresses, casual day dresses, blouses, tops, bra and briefs.
Following market research and consumer feedback we created the naming and positioning for the brand.
We were careful to ensure that whilst the Made In Preston brand embodies the attitude and grit behind it's Northern roots, it also balances this with a generous dose of femininity.
Bold photography brings out the best in the on-trend designs, which partnered with our punchy copywriting, sweeps aside associations with traditional big-busted bras and ill-fitting clothing.
We have been responsible for the naming, positioning and branding. Following this, the wireframing, design and build of the e-commerce website. Creation of all marketing collateral and packaging.
Additionally we set up and manage the social media channels, implementing an online marketing plan including pay-per-click and re-marketing campaigns.Visit the website