Taking off at Goodwood Revival - where 'crisp', 'contemporary' and 'modern' just won't cut it old chap.
We were approached by Goodwood, who wanted to promote Aero Club membership at the forthcoming Goodwood Revival.
Crucially, our solution needed to be in keeping with the step-back-in-time spirit of Revival – a celebration of motor racing set in the nostalgic time capsule of the 1940s, 50s and 60s.
As well as raising awareness of the Aero Club, the hand-out needed to tell visitors the specific benefits of joining that weekend – including the incentive to win a flight in a genuine WWII aircraft.
Leaving the modern world behind, our printed piece was handed out by glamorous flight attendants from a time when air travel embodied luxury and style.
Our design borrows from printed boarding passes and stained photographs of yore – down to the detail of textured stock, typewritten copy and a reconnaissance photo hastily attached by rusty staple.
Far removed from today’s world of e-tickets and speedy boarding, it wouldn’t have looked out of place on a Squadron Leader’s desk back in the Aerodrome’s heyday.