We've worked with Boeing for the last two years to promote their sponsorship of the British Millitary Tournament.
The British Military Tournament.
Over 100,000 audience members, including the Queen.
In excess of £400,000 raised for charity.
The British Military Tournament is an annual event held at Earls Court where the public get to marvel at the skills and precision of the British Armed Forces. As lead sponsors, Boeing plays a major role in the event with a physical and digital presence. Its our responsibility to deliver both.
The first thing visitors see on arrival is the Apache helicopter display. Our brief is to maximise impact to all visitors (including the Royal family). We successfully achieve this through the use of sound effects, lighting, smoke machines and massive 6m banners. We also dress Boeing's exhibition area at the event which educates visitors of Boeing's role in supporting the Bristish Forces via display graphics, video presentations, product displays and printed giveaways.
We have also designed and built a dedicated Boeing microsite for the event which vistors can access via free wifi. The site includes information on Boeing Defence and the role it plays in supporting the British Military, along with screen savers and images of Boeing aircraft.